the potential of a cd cover as a marketing vechicle

A cd cover/digipak design for the music video allows the audience to listen and research the artist's music in detail and italso allows globalisation to occur where this comes from word of mouse and word of mouth. CD covers/designs shows an interpretaion of actuality of what the artist represents in a whole.

The potential of the music video as a marketing vechicle

Let me flow by Concept has a big potential to become a marketing vechicle for the target audience.  This can become a major marketing tool by downloads, advertisement, online video marketing, good production in the making of the video, facebook uploads of pre production and post production and my space links which we engage the consumers with the artist as the spectators will be able to listen to the artist music videos. Also the distrubution of the magazine advert and cd cover will allow a high consumption unit and it will allow the audience to refer from one text to another which is known as intertexuality. This music video as a marketing tool will design to grab the potential of customers through downloads and video marketing as I have said above. Videos that are informative, trying to tell a story through representation and promoting access into the mainstream music industry brings a major advantage as online video communication is a cost effective means of reaching out to potential customers for the products or services offered as video communication and the other major marketing tools such as downloads, sharing links and effective PDE allow the product to become global to a wide range of audiences in that genre of music which is rap. 

next scheduled shooting- Sunday 14th November 2010

Next Scheduled Shooting Date- Sunday 14^TH November 2010     Location- Kilburn Park Road and South Kilburn

Before shooting, make sure nothing is visible in artist’s pockets that will affect the video. There is a time limit of an hour on each tape. As a group we will take a few test shots to see how each shot will look like. I will take photographs during the shooting of the music video. We will have an mp3 copy of the song on the day to make sure timing is correct and concise. At the end of the shooting, I will take photographs of the artist with different effective camera shots and angles to use for our magazine advert and CD pack design.

1.       Shoot the whole chorus at the walkway through bushes. The cameraman will perform a straight eye level angle shot with a medium long shot of the artist rapping. At the end the artist will approach the camera showing his frustration and tension [Camera with tripod will be used for this shot- a minimum of 2 takes for this shooting].

2.       Shoot verse 1 of the song at walkway through bushes using camera with tripod. There will be a trombone shot slowly zooming out as the artist is walking towards the camera. A low angle shot will be examined here of the artist from head to torso where this will be a medium long shot. When the artist says ‘I AM’ in the first verse, the cameraman will focus on the artist lips where there will be an extreme close up shot. [A minimum of 2 takes for this shooting].

3.       Shoot verse 2 of the song at Walkway through bushes. Use camera with tripod for this take. Firstly we will have a crane camera movement where the camera moves around to reveal the artist. There will be a long shot of the artist. Crane shot may focus on estate buildings then will reveal to show the artist.

4.       Shoot the chorus, verse 1 and verse 2 at walkway through estate doing the same camera angles, shots and actions from the location walkway through bushes [Camera with tripod will be used for this].

5.       Shoot 2^nd verse of the song. When shooting this at walkway through estate there will be a tilt camera movement from the sky which will be a point of view shot then when the camera comes down there will be a steady zoom in on his lips [extreme close up]. [Am back like I didn’t do enough damage in the first verse’] Lyrics go up to two letters am great. We will focus on the artist’s lips from a side shot. Camera with tripod will be used for this shooting].

6.       Reshoot verse 2 at walkway at pathway [at least 2 takes]. Reshoot Verse 2 at balcony. [1 take on this as we have 2 takes that are good footage.

7.       Graffiti wall [artist walking alongside the graffiti wall [verse 1]. This will be hand held camera on this shooting with a medium close up focusing from head to chest. The cameraman will be tracking back at a steady pace [2 takes on this shooting].  

  

Preparation for shooting for Sunday 24th and Monday 25th October 2010

We are prepared and ready for shooting and have made adjustements to times of shooting for each day. As a group we have learnt the controls of the camera and we have all become familar with the camera setup. We have split the shootings for 2 days and I have planned what we will shoot on both days different footage. I have started the storyboard and we have made a camera music treatment for the angles and shot. We will use this to make our detailed storyboard by drawing out each frame shot and explaining how it conveys meaning.

The risk assesment for our music video

The Risk Matrix is a useful tool in the assessment of the severity of overall risk. It is intended to allow the relationship between the likelihood of incident/injury occurring and the possible severity of outcome. By comparing these two factors against each other, a Risk Rating can be arrived at, employing a scale between ‘A’ (highest risk) and ‘E’ (lowest risk).

Risk Likely Rating, on a scale of ‘A’ to ‘E’ (‘A’ being the highest)

Likely severity of outcome	Risk Rating, on a scale of ‘A’ to ‘E’ (‘A’ being the highest)
	Frequent	Probable	Possible	Remote	Unlikely
Fatal	A	B+	C+	D+	E+
Major	B+	B	C	D	E
Minor	C+	C	D	D	E
Non- Reportable	D+	D	D	E	E

This risk assesment

Call Sheet 1 for music video let me flow

Media Music Video

Introduction to Music Video- ‘Let me Flow’

On Sunday 24^th October 2010, we will have a general team briefing with the video crew to insure things are organised and on schedule, we will also talk the artist through the video and what he has to do. We will also have had the cameras and the set ready to be more time efficient and insure we have more shooting time.

Call Sheet

Title-Let me Flow SHOOTING 1

Day- Sunday Date- 24^th October 2010 Time- 9:30am Location- Kilburn Park Road [walkway through bushes] Another Location: South Kilburn Estate [walkway through estate]

Switch to another location [walkway through bushes] and location 3 [graffiti wall 2 Location-South Kilburn]

Cut to different locations for the CHORUS [JUMP CUTS AT EYE LEVEL SHOTS]

Cast: Concept

Crew- Mena, Abdullah, Jordan and Daniel

Kit: Camera, Tripod, Microphone

Costumes: different clothing and accessories for video

Transport: Get on bus 32 from Kilburn station to location- South Kilburn. This should take about 20 mins to get there.

Exploring different effective camera shots and angles in music video treatment

MUSIC TREATMENT MEDIA VIDEO

Blank black screen

FADES TO:

LOCATION 1: Walking through bushes

ESTABLISHING/TILT SHOT FROM the sky to the ground [low-angle]

TEXT DURING the tilt [CONCEPT] then [LET ME FLOW] will appear

SHARP TILT UP [eye-level]

INSTRUMENTAL/MUSIC BEGINS

TRACK artist walking down dead road surrounded by graffiti (rapping) [eye level]

DISSOLVE TO:

LOCATION 2: Walking through estate

STATIC SHOT OF artist leaning one foot on the wall, rapping (continuous mid-shot) [high-angle]

SLOW ZOOM ON the artist (mid-shot to close-up) [eye-level]

CUT TO:

LOCATION 1: Walkway through bushes

TRACKING SHOT OF artist walking down walkway through bushes whilst rapping (continuous mid-shot) [eye-level]

DISSOLVE TO:

LOCATION 3: Graffiti wall 2

PAN OF surroundings of graffiti wall 2 and 3 focusing on artist emotions and expressions [eye-level]

TRACKING OF artist walking along the dead end road surrounded by graffiti whilst rapping [eye-level and straight angle shot]

CUT TO:

CHORUS:

JUMP CUT OF different locations when he says ‘Let Me Flow’

JUMP CUT TO LOCATION 2 ‘Let Me Flow’ x2 [eye-level]

JUMP CUT TO LOCATION 1 ‘Let Me Flow’ x3 [eye-level]

JUMP CUT TO LOCATION 3 ‘Let Me Flow’ x2 [eye-level]

JUMP CUT TO LOCATION 4 ‘Let Me Flow’ x3 [eye-level]

JUMP CUT TO LOCATION 3 ‘Let Me Flow’ x2 [eye-level]

JUMP CUT TO LOCATION 1 ‘Let Me Flow’ x3 [eye-level]

JUMP CUT TO LOCATION 2 ‘Let Me Flow’ x2 [eye-level]

JUMP CUT TO LOCATION 4 ‘Let Me Flow’ x3 [eye-level]

CUT TO:

LOCATION 4: Graffiti wall 2

SHOT OF artist walking along the dead end road with trombone shot [eye-level]

SLOW TRACK BACK artist in long shot to close up [eye-level]

CUT TO:

LOCATION 1: Walkway through bushes

TRACKING SHOT OF artist walking down walkway through estate whilst rapping (continuous mid-shot) [eye-level]

DISSOLVE TO:

LOCATION 3: Graffiti wall 1

STATIC SHOT OF artist leaning one foot on the wall, rapping (continuous mid-shot) [high-angle]

DISSOLVE TO:

LOCATION 3: Graffiti wall 2 and 3

PAN OF artist rapping

TRACKING OF artist walking along the dead end road whilst rapping

CUT TO:

CHORUS:

JUMP CUT OF different locations when he says ‘Let Me Flow’

JUMP CUT TO LOCATION 2 ‘Let Me Flow’ x2 [eye-level]

JUMP CUT TO LOCATION 1 ‘Let Me Flow’ x3 [eye-level]

JUMP CUT TO LOCATION 3 ‘Let Me Flow’ x2 [eye-level]

JUMP CUT TO LOCATION 4 ‘Let Me Flow’ x3 [eye-level]

JUMP CUT TO LOCATION 3 ‘Let Me Flow’ x2 [eye-level]

JUMP CUT TO LOCATION 1 ‘Let Me Flow’ x3 [eye-level]

JUMP CUT TO LOCATION 2 ‘Let Me Flow’ x2 [eye-level]

JUMP CUT TO LOCATION 4 ‘Let Me Flow’ x3 [eye-level]

CUT TO:

LOCATION 6: DEAD END ROAD SURROUNDED BY GRAFFITI AND ESTATES

SIDEWAYS TRACKING SHOT OF artist walking through estates whilst rapping (continuous mid-shot) [eye-level]

TROMBONE SHOT OF: artist walking towards the camera with a fierce facial expression [eye-level]

Tracking forward of artist walking pass the estate.

CUT TO LOCATION 3: GRAFFITI WALL with artist showing his emotions through effective facial expressions (serious facial expressions) [eye-level]

FADE OUT TO: BLANK SCREEN WHEN ARTIST SAYS: “WAIT LET ME SAY IT AGAIN I DO THIS SO IT’S OVER WHEN I SAY SO END!!!”

Bring the image back from a quick cut with a mid close-up shot when he says: “Am only joking bring the chorus in. Let me flow”

Chorus:

JUMP CUT of different locations when he says “let me flow”

JUMP CUT TO LOCATION 4 ‘Let Me Flow’ x2 [eye-level]

JUMP CUT TO LOCATION 6 ‘Let Me Flow’ x3 [eye-level]

JUMP CUT TO LOCATION 3 ‘Let Me Flow’ x2 [eye-level]

JUMP CUT TO LOCATION 2 ‘Let Me Flow’ x3 [eye-level]

JUMP CUT TO LOCATION 1 ‘Let Me Flow’ x2 [eye-level]

JUMP CUT TO LOCATION 4 ‘Let Me Flow’ x3 [eye-level]

JUMP CUT TO LOCATION 6 ‘Let Me Flow’ x2 [eye-level]

BEAT STILL PLAYING AS CAMERA TRACKS BACK/ZOOMS OUT AS ARTIST WALKS AWAY

WHEN BEAT COMES TO AN END CASTING IN TEXT COMES UP:

DIRECTED BY... DANIEL ACHEAMPONG

EDITED BY... ABDULLAH HEZZAT

CAMERAWORK AND PHOTOGRAPHY BY... JORDAN PATTERSON

PRODUCTION BY... MENA RAMSIS

THEN A SLOW FADE OUT INTO A BLACK SCREEN.