Magazine Advert Design

This is what I would like to use for my media magazine cover. I want to bring in the codes and conventions of American rap where most rappers look away from the camera when taking a picture where this photo focuses predominantly on the artist's facial featuresnd expressions. From this photo, we can see that the artist look serious, predominant, important and in charge. I will use the background of this photo for my music magazine advert as this goes with our music video as it relates to the grimey locations/areas we shot our footage. The background is considerable a nice feature of the photo as it represents the type of area he could be from/where the video could have been shot. The costume is a significant factor of the photo as it represents the artist's status, personality and job/role. I want to use the key light to make sure the photo stands out and creates a glamorous look in the actor. 

rough cut of music video completed with text included

Today, I have been able to finish the syncing of the music video with rapid cuts and have also included casting and the crew names. A rough cut has been completed by the whole group and as the director I have assisted the editor in the selection of clips we want to use for our media product. I have done some syncing and some cuts  by myself as being the director I would want a good view of how the video would be like as this is why I have been around in the editing suite to make sure everything is concise and correct when it comes to selection and construction of footage. I have also put in text at the start and end of the music video which represents the name of the song, the artist and the crew. As the director, I have decided that there should be about 3 to 4 special effects used in the music video as too many special effects may make the video lose its originality.

the look doc for music magazine advert

Costume	From what I have shown the audience what the artist’s costume is like, I would follow the codes and conventions to meet the needs of the target audience. For this type of genre of music which is rap, the audience would expect the artist to wear a hoody, baggy/slim fit jean, sunglasses, chains, watch and a baggy top.
Set	The setting for the music magazine will be in an exterior location where there will be a different backgrounds to reveal the artist’s features in the magazine advert. Maybe there will be a light grey setting red set or a white background.
Props	The props/objects that will be used are chains, watches, a microphone, maybe sunglasses, headphones, hat, watches and earrings. This is to match the codes and conventions of our music video in the magazine advert. As these props are mostly used in all rap magazine adverts. Compared to a rock magazine advert, where it would be associated with guitars, dark clothing and tattoos exposed to reveal the artist’s features.
Lighting	The lighting will be bright in the music magazine advert. The lighting I will use in my advert is top lighting to create a glamorous look in the artist.
Colour Scheme	The colour scheme will most probably be red, grey and white as all these colours will bring out a desirable look in the artist. The reason why I am choosing these colours because these are colours that are associated with rap magazines adverts most predominantly red.
Camera Style	As I want to make sure I reveal the artist’s features I will use a medium close up shot which is from head to waist. I will take this shot at a straight eye level angle.
Editing Style	-
Special FX	For special effects, I may use fades and I will experiment the effects from Photoshop and in design to see what effects I can use in creating meaning.
Performance	-
Kinetics	-

editing suite [screen grabs]

Today, Monday 6th December 2010 me and my group did some more editing and syncing. We have also decided to put a whole master shot in our music video as I intend to cut in and out of the master shot with other footage clips that I have. We also took some screen grabs/screen shots today to show evidence of editing and progress throughout the music video. Here are the screen grabs that were taken today.

The outlook I am trying to achieve from these screen grabs are

to portray the artist through mise en scene, camera and editing. This is shown through locations and setting used in these screen grabs where he is seen as a young london boy that has grew up in an urban area. The clothes he is wearing portays that it is a rap video with the hood, baggy clothes and facial expressions. His body language is mostly open which shows how he expresses his emotions towards the audience as meaniful and optimistic. Colour and lighting has been contrasted here which is very important. I have left lighting to be bright and colourful as we want to focus on the artist's features from different camera angles. Camera has been very important here as we have seen that camera angles and shots create different effects to position the audience. We have used various amounts of camera shots such as mid shot, long shot, close ups, straight eye level angle shot, high angle shot and low angle shot.

this is the 4th shooting day and a brief description of what we as a group put together.

Shooting Day 4         Location: Kilburn Park     Duration- 1hr 15 minutes

Cast- Concept           Crew-Abdullah Jordan Daniel Mena Date: Sunday 28^th November 2010

As a group, we all met at Kilburn Station at around 1030am and went to go meet the artist at Kilburn Park Station at 11.00am.

On Sunday 28^th November 2010, my group and I did some reshooting at different locations and we also created some new footage with other locations. I wanted to undertake 1 master shot at a location that hasn’t been explored yet. Firstly, before we started shooting, I made sure that that all risks can be avoided as some shots were done on a road, near cars and unsteady ground. Abdullah and Jordan were the two cameraman that shot the first scene. The first scene was the artist standing in front of a red wall with a straight eye level angle where he rapped the 2^nd and 3^rd verse. After I wanted to do another shot of this but with a low angle shot which allows up to look up to the character where the artist had moderate closed body language. The next shot we explored was a side tracking shot of the artist where he was walking alongside a graffiti wall. There was a steadicam camera movement when conducting this shot which focused directly on actions and framing the camera shot correctly. At the end of the shooting day, Abdullah and Jordan both filmed a master shot around secluded estates where the artist was just walking and rapping in front of the camera. I took photographs on this day to show the different types of camera footage that was taken and produced as it is important to keep a good record of production photos for the music video.

editing suite process

On Monday 29th November 2010, Abdullah and I went through our footage and Abdullah also got some editing done. Later on in the day, I stayed back and looked at more footage. I was responsible for the syncing so that the lyrics on the screen match the audio/instrumental played. I managed to sync a few parts in where we have nearly finished our rough cut. I have also become confident in using the editing system when making the music video and I have learnt very quickly to adapt to the technical side of the media process. Throughout the music video as I said earlier I have been responsible for sync and so has Abdullah as he has played a big role in the editng of the video and has done a great job in selecting good footage to use to put in the system. Jordan and Abdullah have also made a good attempt in camerawork from my direction in the video as I feel the effective camera shots and angles will allow the music video to become a profitable product by targeting a mass market.

Sin City effect

http://www.youtube.com/watch?v=5MgXAw56YCg

This is a tutorial for the sin city effect and as the director I will explore to use this in the editing suite.

As a group, we managed to use the sin city effect for our music video and it worked our really well. It allowed us to isolate some colours that we didn't want to use in the video. The sin city effect allowed me to correct colours such as make harsh effects on a piece of clothing or make the clothing seem to be more brighter so that it is more effective.
Overall, the sin city effect was very useful in the making of the music video.