Finding the right artist

As a group, we explored the main genres we wanted to look at which was mostly rap and grime.We decided that we wanted to go with rap as we did initial research and found out that rap music has the highest selling advantage point in the music industry as rap is global and an effective type of genre that music artists get into. By finding the right artist, we looked into his music by analysing and listening to what type of tracks he has made as we as a group want to explore a UK based music video with the codes and conventions of a US music video where this type of music brings a lot of money to the industry e.g the song by Drake and Lil Wayne Miss me follows this guideline/category. Our artist goes into rap in many different ways where it can be about ambitions, dreams and everday life issues as our music video wants to show a representation of what is happening in the world today, that people in/not in the music industry can achieve their lifelong dream and to explain to spectators about how rap is represented in the UK with the use of US codes and conventions. My partner and I have looked at many different types of lyricists that our US rappers but are known also in the UK such as Snoop Dogg, Nipsey Hussle, Red Cafe, 50 Cent, Lil Wayne, Drake, Gudda Gudda and mainly J Cole. These lyricists are global and they all express rap in a different way such as in the way they grew up and there livelihood.