Marketing Aims for Music Video
Target consumer: London youths 16-25, also targeting the US audience. We will have US codes and conventions as hip hop and rap originate from New York City, West Bronx.
Unique Selling Point: our artist is an ordinary London boy who just wants to succeed as he comes from the ghetto which will strongly relate to the youth of today as many are in the same position.
Attention/Awareness: We will make the video be attention seeking to the audience by undertaking the codes and conventions for the music video. This is where we will use different camera shots such as close ups, trombone shots, mid close ups, long shots. Also we will use effective locations that will match the genre of the music video.
Interest: We will insure that the video is interesting and eventful for our target consumers to grab the attention of the spectators. Also we would want the consumers to recognise the artist by promotion and product in order for national success.
Desire: My desire is to get the artist nationally known by demographics and by promoting his music through this music video, his mixtape and other tunes he has made. We hope to get him into an independent label as this is where he would want to get into and then build his way up into mainstream.
Action: action will cover movement of artist and his facial expressions.
Product: The product will consist of the completed music video and CD cover design for the target consumers.
Price: The music video will be free to consume and download on the internet.
Place: As a group, we have found our desired locations which are located in South Kilburn. The locations are a walkway around bushes, walkway through estate, dead end road, and the unique graffiti walls.
Promotion: We will promote this music video from the artist’s sites such as you tube links, facebook and my space.
ADRIAN CONCEPT ASUQUO- FACEBOOK
YOU CAN FOLLOW THE ARTIST THROUGH THESE LINKS.
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