Monday 8 November 2010

The potential of the music video as a marketing vechicle

Let me flow by Concept has a big potential to become a marketing vechicle for the target audience.  This can become a major marketing tool by downloads, advertisement, online video marketing, good production in the making of the video, facebook uploads of pre production and post production and my space links which we engage the consumers with the artist as the spectators will be able to listen to the artist music videos. Also the distrubution of the magazine advert and cd cover will allow a high consumption unit and it will allow the audience to refer from one text to another which is known as intertexuality. This music video as a marketing tool will design to grab the potential of customers through downloads and video marketing as I have said above. Videos that are informative, trying to tell a story through representation and promoting access into the mainstream music industry brings a major advantage as online video communication is a cost effective means of reaching out to potential customers for the products or services offered as video communication and the other major marketing tools such as downloads, sharing links and effective PDE allow the product to become global to a wide range of audiences in that genre of music which is rap. 

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