Wednesday 2 February 2011

The Look Doc for the Music Video- let me flow

Costume
Set
Props
Lighting
Colour Scheme
Camera Style
Editing Style
Special FX
Performance
Kinetics
For the music video,  the main setup for the artist clothing was mostly hoodies, jeans and casual trainers as this matches the codes and conventions of other grime/rap music videos we have seen as opposed to other music videos you will see where in a boy band there will be people wearing skinny jeans, blazers, boots/high dunks. Our clothing style for the music video follows the conventions of the music video.
The setting for this music video is based at London city at Kilburn where it consists of grimey estate and worn down houses with secluded pathways.
There are no prop used for this video
The lighting will remain in bright light. I will use high key lighting and top lighting in the music video to bring out a glamorous look in the artist.
The colour scheme for the music video is red, black and white as these are dominant colours in music videos that I have seen in other rap music videos. I will relate the colour scheme of the music video to my magazine advert and CD cover design.
The camera style for this video will have a variety of shots and angles as camera depends on distance and angle of an individual shot. There will be mostly tracking shots, mid shot, mid close-ups, side angle shots, straight eye level angle shots, establishing shots and point of view shots etc... All of these shots and different camera angles will be used to create a different meaning to the video.
The editing style for the music video will include rapid cuts as the soundtrack to the song is very fast and has an upbeat tempo.  The edits that will be used are jump cuts, fade in and fade outs, dissolves, eye line match and straight cuts to the actual action. All of these different types of edits bring a different meaning to what is being seen and shot from 1 scene to another.
There will be a couple of special effects that will be used and the editor Abdullah, will undertake this where me as the director will give a help in hand to make sure that the effects used are correct to what we want to relate to.
The performance will be unlimited as the artist will express his  emotions and feelings to the audience as this will be done through open body language and facial expressions.
There will be a lot of movement involved in the music video but there will be some scene shots where the artist is stationary and is just looking right at the camera.


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